Campaigns
We utilized campaigns to interject the Indiana brand into holidays and current events. These campaigns helped us to stay connected with fans while promoting the Indiana brand. Teams and student athletes were chosen strategically for each holiday or general campaign based on how they are performing in game and who they were away from competition.
The individualized player Valentine’s Day Campaign focused on creating puns surrounding the players name.
Valentine’s Day cards were shared on Twitter to the other B1G schools to show our Hoosier Hospitality. We only sent out 12 puns because we wanted to keep our rivalry with Purdue strong.
Music is a way to bring people together. These Spotify playlists provide another way for Indiana fans to connect with teams.
This shows the execution stage for a Halloween campaign. Throughout this video my colleagues and I wanted to portray the IU trident as the holiday’s sweet treat.